Date: May 14, 2025
Website: https://packaging.guilan.ac.ir
Conference Chairman: Dr. Ali Basti
Scientific Secretary: Dr. Hossein Ali Abeddoost
Executive Secretaries: Dr. Mojtaba Pourahmadi and Mohammad Zaryabi

Conference Introduction:

Packaging, as one of the influential phenomena of the modern world, in addition to protecting the product from environmental factors, is considered a means of communication to present the brand image and a reference point for consumers to choose the product. In today's industrial world, packaging has become an integral part of the production and distribution cycle of goods and has involved many specialties, each having its special importance. Like scientific branches of material science and technology, economics, psychology, marketing management, printing, business, as well as the fields of art and design. Specifically, packaging design, as a determining factor in increasing income and creating jobs, is composed of two pillars: visual design and structural design. Visual design is related to type, color, and layout, which falls under the field of graphic design. Structural design is related to the design of the container structure, ergonomics, and package performance, which falls under the field of industrial design. A noteworthy point in the field of packaging design is the need for interdisciplinary linkages in this field, which has made the current field one of the most challenging branches of design. Considering the necessity of introducing Iranian goods and developing the production and export of the country's products, which has been repeatedly mentioned in recent years by the Supreme Leader of the Islamic Republic of Iran, and the naming of all the past years with a focus on the field of support for Iranian goods and attention to the field of production by him, the present conference is trying to examine various aspects of the subject of packaging, especially the field of packaging design. Considering that one of the main challenges of Iranian goods is related to the field of communication, branding, and packaging design, this event is trying to highlight the importance and function of this crucial field in trade, economy, and job creation by utilizing current scientific articles and inviting organizations, institutions, researchers, and designers related to the field of packaging design. Finally, this event will pave the way for the progress and promotion of the art and industry of packaging in Iran by planning and adopting the necessary policies and strategies.

Conference topics:

Strategies and solutions for the development of production and branding of Iranian products;
The relationship between identity and packaging design;
The role of advertising in packaging;
Printing and its role in packaging;
The relationship between packaging and technology and new communication patterns;
Research on the science and technology of materials of various packaging types and their relationship with packaging design;
Environment and packaging science and technology;
Studies on property and intellectual property rights of packaging;
Research related to economics, trade, marketing, and understanding the markets related to packaging science and technology;
Study, critique, and review of Iranian packaging design in the context of political, social, and economic developments and new technologies;
Future research, foresight, strategy-making, visioning, scenario-making, etc. about Iranian packaging science and technology;
Pathology of methods, structures, and fields of packaging design education and proposal of new strategies and methods;
And all topics related to the artistic, technical, and social dimensions of packaging design.